ISO 11778

Brand evaluation — Tourism city

Current stage: 60.00 Standard under publication Nov 27, 2024

Originator: ISO

Owner: ISO/TC 289 Brand evaluation

Type: International Standard

ICS: 03.200.01 Leisure and tourism in general | 03.140 Patents. Intellectual property

The proposed deliverable will include the measurement model, measurement index and measurement process of the brand evaluation of tourism city.

IN_DEVELOPMENT
ISO 11778
60.00 Standard under publication
Nov 27, 2024