ISO/CD 20252

Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements ISO/CD 20252

General information

30.60 Close of voting/ comment period   Feb 13, 2025

ISO

ISO/TC 225 Market, opinion and social research

International Standard

Scope

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").
Non-market research activities, such as direct marketing, are outside the scope of this document.

Life cycle

PREVIOUSLY

PUBLISHED
ISO 20252:2019

NOW

IN_DEVELOPMENT
ISO/CD 20252
30.60 Close of voting/ comment period
Feb 13, 2025