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ISO 20671-1:2021

Brand evaluation — Part 1: Principles and fundamentals

Publication date:   Nov 23, 2021

General information

60.60 Standard published   Nov 23, 2021

ISO

ISO/TC 289 Brand evaluation

International Standard

03.140   Patents. Intellectual property

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Scope

This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.
This document can be used in internal and external brand evaluation.

Life cycle

PREVIOUSLY

WITHDRAWN
ISO 20671:2019

NOW

PUBLISHED
ISO 20671-1:2021
60.60 Standard published
Nov 23, 2021