0

ISO 20671:2019

Brand evaluation — Principles and fundamentals ISO 20671:2019

Publication date:   Mar 11, 2019

95.99 Withdrawal of Standard   Nov 23, 2021

General information

95.99 Withdrawal of Standard   Nov 23, 2021

ISO

ISO/TC 289 Brand evaluation

International Standard

03.140   Patents. Intellectual property

Buying

Withdrawn

Language in which you want to receive the document.

Scope

This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.
This document can be used in internal and external brand evaluation.

Life cycle

NOW

WITHDRAWN
ISO 20671:2019
95.99 Withdrawal of Standard
Nov 23, 2021

REVISED BY

PUBLISHED
ISO 20671-1:2021