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ISO 20252:2019

Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements

Publication date:   Feb 11, 2019

General information

90.92 Standard to be revised   Jan 19, 2024

ISO

ISO/TC 225 Market, opinion and social research

International Standard

03.100.20   Trade. Commercial function. Marketing | 01.040.03   Services. Company organization, management and quality. Administration. Transport. Sociology (Vocabularies) | 03.020   Sociology. Demography

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Scope

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").
Non-market research activities, such as direct marketing, are outside the scope of this document.

Life cycle

PREVIOUSLY

WITHDRAWN
ISO 26362:2009

WITHDRAWN
ISO 20252:2012

NOW

PUBLISHED
ISO 20252:2019
90.92 Standard to be revised
Jan 19, 2024

REVISED BY

IN_DEVELOPMENT
ISO/AWI 20252