0

ISO 20252:2026

Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements ISO 20252:2026

Publication date:   Sep 1, 2026

General information

60.60   Standard published   Sep 1, 2026

ISO

ISO/TC 225 Market, opinion and social research

International Standard

03.100.20   Trade. Commercial function. Marketing | 01.040.03   Services. Company organization, management and quality. Administration. Transport. Sociology (Vocabularies) | 03.020   Sociology. Demography

Buying

Published

Language in which you want to receive the document.

Scope

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics.
This document does not apply to non-research activities, such as direct marketing.

Life cycle

PREVIOUSLY

WITHDRAWN
ISO 20252:2019

NOW

PUBLISHED
ISO 20252:2026
60.60 Standard published
Sep 1, 2026




Access Genorma App Everywhere

Get fast and easy access to top European and International standards (EN, ISO, IEC) via your mobile phone, tablet or the web.

Google Play App Store Web Version