60.60 Standard published Jan 10, 2025
ISO
ISO/TC 289 Brand evaluation
International Standard
03.200.01 Leisure and tourism in general | 03.140 Patents. Intellectual property
This document specifies the basic framework, indicators and processes of tourism city brand evaluation.
This document is applicable to brand evaluation of tourism city. It can also serve as a basis for industry organizations and third parties to evaluate brand of tourism city.
PUBLISHED
ISO 11778:2025
60.60
Standard published
Jan 10, 2025