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ISO 11778:2025

Brand evaluation — Tourism city ISO 11778:2025

Publication date:   Jan 10, 2025

General information

60.60   Standard published   Jan 10, 2025

ISO

ISO/TC 289 Brand evaluation

International Standard

03.200.01   Leisure and tourism in general | 03.140   Patents. Intellectual property

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Scope

This document specifies the basic framework, indicators and processes of tourism city brand evaluation.
This document is applicable to brand evaluation of tourism city. It can also serve as a basis for industry organizations and third parties to evaluate brand of tourism city.

Life cycle

NOW

PUBLISHED
ISO 11778:2025
60.60 Standard published
Jan 10, 2025




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