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ISO 10668:2010

Brand valuation — Requirements for monetary brand valuation

Publication date:   Aug 13, 2010

General information

90.93 Standard confirmed   Dec 1, 2023

ISO

ISO/TC 289 Brand evaluation

International Standard

03.140   Patents. Intellectual property

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Scope

ISO 10668:2010 specifies requirements for procedures and methods of monetary brand value measurement.
ISO 10668:2010 specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.

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PUBLISHED
ISO 10668:2010
90.93 Standard confirmed
Dec 1, 2023