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ISO 10668:2010

Brand valuation — Requirements for monetary brand valuation ISO 10668:2010

Publication date:   Aug 13, 2010

General information

90.92   Standard to be revised   Feb 13, 2026

ISO

ISO/TC 289 Brand evaluation

International Standard

03.140   Patents. Intellectual property

Buying

Published

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Scope

ISO 10668:2010 specifies requirements for procedures and methods of monetary brand value measurement.
ISO 10668:2010 specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.

Life cycle

NOW

PUBLISHED
ISO 10668:2010
90.92 Standard to be revised
Feb 13, 2026

REVISED BY

IN_DEVELOPMENT
ISO/AWI 10668




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