prCWA

Framework for the identification of advertising for high-carbon products and services

Scope

This CWA specifies a standardized, science-based approach for the identification of high-carbon goods and services in the context of advertising and commercial communications. It provides criteria and methodological principles intended to support transparent and consistent decision-making by organizations seeking to align advertising estates, sponsorships and commercial partnerships with sustainability objectives, net-zero commitments, and related climate or health-related policies. This CWA is applicable to organizations that own, manage or control advertising estates and related commercial policies. It is intended to be used across different advertising contexts and to remain adaptable to local or institutional policy priorities. This CWA is intended to complement existing sustainability management frameworks, relevant standards, established industry practices, and applicable legislation. It does not establish legal obligations, impose advertising bans, or replace applicable legal or regulatory requirements.