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IWA 41:2023

Guidelines for live streaming marketing service IWA 41:2023

Publication date:   Nov 27, 2023

General information

60.60 Standard published   Nov 27, 2023

ISO

ISO/TMBG Technical Management Board - groups

None of the other values

03.100.20   Trade. Commercial function. Marketing | 03.080.20   Services for companies

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Scope

This document provides guidelines for the service process and operations management of live streaming host, live streaming marketing platform, live streaming marketer, and multi-channel network agency (MCN agency) in the process of carrying out live streaming marketing services. This document is applicable to the parties involved in live streaming marketing services.
This document does not cover information technology (IT) requirements, specifically excluding:
—     information security, cybersecurity, and privacy protection;
—     coding of audio, picture, multimedia, and hypermedia information;
—     IT service management and IT governance.

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PUBLISHED
IWA 41:2023
60.60 Standard published
Nov 27, 2023