10.20 New project ballot initiated Aug 28, 2026
ISO
ISO/TC 228 Tourism and related services
International Standard
This document provides recommendations for the provision of professional tourist guide services to individuals and groups across a range of tourism contexts.
It gives guidance on:
• competencies, knowledge and skills of tourist guides;
• professional conduct and ethical behaviour;
• planning, organization and delivery of guiding services;
• communication and interpretation practices;
• safety and risk awareness;
• cultural, environmental and sustainability considerations;
• training and continuous professional development.
This document is applicable to:
• tourist guides working independently or on behalf of an organization;
• on-site, virtual and hybrid guiding services;
• guiding activities in cultural, natural, urban, rural and specialized tourism settings
• varying durations of guiding services, from several hours to multiple days.
This document does not provide requirements for:
• licensing or regulatory frameworks established by national or regional authorities;
• tour operator management or travel agency services, except where directly related to guiding;
• transport, accommodation or other tourism service provision.
Furthermore, this document does not apply to AI agent or audios guide or others excluding in-person tourist guide.
IN_DEVELOPMENT
ISO/NP 27087
10.20
New project ballot initiated
Aug 28, 2026